Three Ways To Create Stronger Offers

Last Chance

Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters … Read More

Embarrassed? Your Members. . .


Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More

Chocolate Pinata – Have you ever had one?

Chocolate Pinata

Have you ever had a Chocolate Pinata? It looks like this – It’s a hollow chocolate ball filled with churros and all sorts of fruit. If you ever get the opportunity – GET IT! My wife and I went to a high end Mexican Restaurant (not some hole in the wall joint.) We just finished eating and looked over at … Read More

Cancellation Requests – What do you do?

Why People Quit Button

“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member?  What do they do with it? When I meet with my private clients, I always ask about how they process cancellations.  Without a doubt, they always say they just go ahead and cancel them. No questions … Read More

Developing Content for Your Membership Business

Keys to Content

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More

The time I entered the Shark Tank . . .

SharkPreneur - Scott Whitaker

Ok, so maybe it wasn’t the actual “Shark Tank.” But, I did do an interview on the SharkPreneur Podcast with Kevin Herrington and Seth Greene. Kevin Herrington is the inventor of the infomercial, one of the original sharks from the hit TV show “Shark Tank,” and has generated over 5 billion dollars in TV and digital direct response sales. Seth … Read More

How to Save Yourself Stress Time Energy and Money in Your Membership Business


Have you ever felt like something is missing in your membership business? For some reason, you can’t see the trees for the forest, but you’re not sure why. You get overwhelmed, clients are displeased, and your business is staying afloat rather than moving in the right direction. I’m going to help change your situation. The solution to your problems is … Read More

7 Things You Won’t Believe People Are Selling With Membership

Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More

What You Can Learn from Cadillac

Cadillac Book

Would you like a Cadillac Membership? No, I’m not talking about some new level – Gold, Diamond, Cadillac. I’m talking about a real membership with Cadillac, the car company. I wanted to pass along an article to you where Cadillac is entering the membership/subscription business with their “Cadillac Book Service.” For $1500 a month, you can get a Cadillac. The … Read More