Improve Your Direct Mail Response With “Lift Letters”

password note

The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More

Chocolate Pinata – Have you ever had one?

Chocolate Pinata

Have you ever had a Chocolate Pinata? It looks like this – It’s a hollow chocolate ball filled with churros and all sorts of fruit. If you ever get the opportunity – GET IT! My wife and I went to a high end Mexican Restaurant (not some hole in the wall joint.) We just finished eating and looked over at … Read More

The time I entered the Shark Tank . . .

SharkPreneur - Scott Whitaker

Ok, so maybe it wasn’t the actual “Shark Tank.” But, I did do an interview on the SharkPreneur Podcast with Kevin Herrington and Seth Greene. Kevin Herrington is the inventor of the infomercial, one of the original sharks from the hit TV show “Shark Tank,” and has generated over 5 billion dollars in TV and digital direct response sales. Seth … Read More

Why I Do What I Do

This being my first blog post, I wanted to begin with the end in mind. So why do I do what I do? I help entrepreneurs build membership programs and recurring income so that they can better serve their customers. Looking back over my professional life, I’ve always been involved in membership programs. Whether it was my time serving as … Read More