According to consultant Don Libey, multi-channel merchants (catalogers, e commerce businesses, retailers, direct marketers) should generate at least $375,000 in annual sales per employee (that includes the business owner). If you’re a small business or home-based business with low overhead and a lean operation, I think even $200,000 per employee is acceptable. That means if you are a solopreneur earning … Read More
Improve Your Direct Mail Response With “Lift Letters”
The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More
Three Ways To Create Stronger Offers
Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters … Read More